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Skate and Create 2010 : Etnies
Skate and Create is a competition brought to us by Transworld Skate and Monster, where four teams comprised of six skaters- four pros and two ams are given 9 days in a warehouse, each with the same set of obstacles. Each team is allowed one art director on site, each team is assigned one Transworld Skate photographer to shoot a feature article for the magazine and each team is allowed a film crew to produce a video for skateboarding.com. The final Video and product is judged by Transworld Skate edit staff on the level of skating, creativity, use of the obstacles, and overall image and video quality. The winner gets the cover of the magazine and will have a spot reserved in Skate & Create 2011. Etnies decided to go with the throw back approach to it all, they even got a cameo appearance from the legendary Kareem Campbell! Here is a little bit on how they wanted to approach the contest, peep the vid below:
“The idea came when I was sitting around with Oliver Barton and we were thinking about everything that went into it last year. I didn’t know how we could top it. I just wanted to have fun. So I started thinking about how there’s so much emphasis on indoor skateparks now. It made me think of recreating the old World Industries days, because that’s the park I saw on videos from when I started skating. We didn’t want to script it. We just got the first batch of clothes from that era, which took a lot of work to find—those really baggy pants, T-shirts with thick collars, like cotton was really thick then. I got little iron-on graphics for the shirts, like the Rudy Johnson 40 ounce. I was psyched on using a camera from that era, too, so I thought it’d be cool to film in Hi8. Oliver shot on film, too, so it looked authentic. I wanted guys to skate and I just ran around and filmed it, kind of how they probably did it back in the day. I think everyone was surprised on how much footage we got in the end. The video we made was only part of all the footage we had.”
Etnies – Crap Shoot, Directed by Benny Maglinao
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