Coming in late September we will be getting the Fall 2010 Reigning Champ line. Sign up to our Email list and Twitter page to stay updated on the exact drop date. Check out the new Reigning Champ Blog if you haven’t already. Here is what RC has to say about their Signature Fabric:
Heavy Weight Fleece:
“The foundation of Reigning Champ is this. What we are known around the world for is this. This is our Signature Canadian Heavyweight Fleece. Weighing in at 25oz. it is knit very tightly and has a stiffness that cannot be found elsewhere.
Often imitated but never duplicated with the same characteristics. Perhaps it has something to do with the water in Canada. Has a starchiness hand and stiffness that makes garments hold it’s form. Yet the loops of the French Terry interior give a comfortable feel and wear.
We use large #8 zippers on our zip hoodies to match the tough and rugged character of the fabric. Flat locking is used on all major seams for strength and to keep the seams flat. Bar tacks are positioned where needed to add to the durability and strength to our garments. A sturdy 1×1 ribbing is made to match the character of the heavyweight fabric.
Reigning Champ as a brand is built around this Signature Fabric. Reigning “Heavyweight” Champ.”
Available now in store we have the highly anticipated Converse X Parra Project (RED) CT Highs. These lightweight Sesame Suede Highs are covered in stitched Parra cherry characters. Limited quantities available, get yours while they last. Stay tuned to our Twitter page and join our Mailer list to see when they become available online.
Skate and Create is a competition brought to us by Transworld Skate and Monster, where four teams comprised of six skaters- four pros and two ams are given 9 days in a warehouse, each with the same set of obstacles. Each team is allowed one art director on site, each team is assigned one Transworld Skate photographer to shoot a feature article for the magazine and each team is allowed a film crew to produce a video for skateboarding.com. The final Video and product is judged by Transworld Skate edit staff on the level of skating, creativity, use of the obstacles, and overall image and video quality. The winner gets the cover of the magazine and will have a spot reserved in Skate & Create 2011. Etnies decided to go with the throw back approach to it all, they even got a cameo appearance from the legendary Kareem Campbell! Here is a little bit on how they wanted to approach the contest, peep the vid below:
“The idea came when I was sitting around with Oliver Barton and we were thinking about everything that went into it last year. I didn’t know how we could top it. I just wanted to have fun. So I started thinking about how there’s so much emphasis on indoor skateparks now. It made me think of recreating the old World Industries days, because that’s the park I saw on videos from when I started skating. We didn’t want to script it. We just got the first batch of clothes from that era, which took a lot of work to find—those really baggy pants, T-shirts with thick collars, like cotton was really thick then. I got little iron-on graphics for the shirts, like the Rudy Johnson 40 ounce. I was psyched on using a camera from that era, too, so I thought it’d be cool to film in Hi8. Oliver shot on film, too, so it looked authentic. I wanted guys to skate and I just ran around and filmed it, kind of how they probably did it back in the day. I think everyone was surprised on how much footage we got in the end. The video we made was only part of all the footage we had.”
Etnies – Crap Shoot, Directed by Benny Maglinao

Here is a great Interview with the talented designer and artistic director, Kazuki Karaishi, one of the key members of NEIGHBORHOOD and also the Creative Director for Adidas Japan.
In the third issue of “Felicity”, adidas sat down with Japanese designer Kazuki Kuraishi to talk about his sense of design and vision, the present and the future, and his current personal style. The piece also dissects the ObyO KZK range; its inspirations and inner workings of the collaborative venture between Kazuki and the adidas Originals by Originals program. The interview in its entirety can be read below.
First of all, what’s your personal style like these days?
K: To put it simply, it’s mainly layering. I would start with something like long, cut-and-sewn innerwear, and then put on layers of garments over it. Last winter for instance, I was wearing a rain jacket over a long coat.
Where did that idea come from initially? Did something inspire you to dress that way?
K: I was given this underwear from NUMBER (N)INE a while ago, but it happened to be quite long. And as I continued to wear this underwear, I suddenly found myself wearing a few layers of garments all the time.
And before that?
K: I’m not sure. Layering has always been my favourite style and it’s just that it became longer in length. Also, if anything, perhaps I used to favor ribbed garments more. Regardless of season, knit and cut-and-sewn garments I was wearing were mostly ribbed. Needless to say, you would’ve found many ribbed pieces among the stuff I designed then.
So did you approach this season’s ObyB KZK on the assumption that they would be “layered”?
K: Yes. I definitely designed with layering in mind. Whether it’s the length and the width, or the fit, I was very aware of trying to come up with pieces suitable for such styling.
Would you say that sort of awareness wasn’t there two years ago, when ObyO KZK was launched?
K: Well, I did give thoughts to coordination to a certain degree from the very beginning, but I was more conscious of making very much self-contained products. You know, ultimately, style is defined by the individuals who wear that piece of clothing. So my feelings back then were more like, it’s not for me to intrude into that territory.
Perhaps there les a significant difference. Do you now feel that your own style comes first, and then products are made as extension of that style?
K: Absolutely. I suppose I’m taking on a little more subjective view in my creative process.
Was that change brought about by change in your working environment?
K: It hasn’t changed much. I mean, your values and aesthetic tastes cannot be swayed. But you could say that there may have been a “shift” in a positive sense in my attitude.
And that wasn’t there before?
K: At the moment, apart from ObyO KZK, I’m in charge of Japanese affiliate of British brand CASHCA. Through this collaboration, I was able to learn in earnest fundamental aspects of clothes making. I was able to reaffirm which sewing method is suited to achieve beautiful silhouettes, how best to highlight details like buttons and stitches, and so on. Really, I could physically experience profundity of what clothes making is all about. Plus, Takahiro Miyashita had a significant impact on me. He’s a designer in the truest sense of the word. I deepened my love for clothes through various conversations I had with him.
So that difference in what motivates you to make clothes is reflected on this season’s ObyO KZK collection?
K: This is the season where you might be able to catch a glimpse of evolution taking place. I was able to reduce the weight of standard shell jacket to the lightest ever, and with this first collaboration with LUKER BY NEIGHBORHOOD, I tried to make designs tight and solid in order to express their worldview accurately. And overall, these days, I personally give such detailed instructions as how everything should be sewn. Like, ‘If you can’t sew it this way, then try this other way.’ This season’s ObyO KZK products came into being through the process of adding these small changes in my awareness.
You’re saying that these products clearly indicate you have reached a new height. So, are you beginning to see what products you should be making for ObyO KZK? In other words, are you beginning to see what your style look like?
K: Yes. I think I have a clear picture of what I should be aiming to create through ObyO KZK project, what it looks like in a completed form.
So what does that exactly mean?
K: Well, you know, I guess that answer was pretty self-explanatory.
Here is an audio re cap of a great night that went down this past June 25th. Cosmo Baker of the Rub NYC, came through Vancouver and played an epic set at Fortune Sound Club’s Happy Ending Friday. What can we say about Cosmo? Cosmo is widely known as the ultimate “DJs DJ” – a tastemaker, a visionary, and most importantly a world-renowned party rocker, and rock the party he did, check the mix out below. Also don’t forget our very own Canadian tastemaker the one and only Skratch Bastid will be coming through Happy Ending Fridays tonight to do a little party rocking of his own alongside Dj Marvel (The Freshest) and our very own Brendan Butter (Livestock) , check the event page HERE.
Cosmo Baker – Live at Fortune Sound Club
Following the recent release of Adidas – here is a shoe commercial Adidas shot with the help of Spike Jones, definitely worth a minute of your time:
