adidas is indisputably one of the leading innovators of premium athletic and lifestyle footwear and apparel in the world. Ultraboost, Primeknit, and Tubular technology have helped launch the brand into the forefront of global consciousness with gear for athletes and casual wearers alike. Having collaborated with some of the world's most renowned designers, adidas is now a coveted member of the fashion community, while preserving its functional sportswear heritage since day one. For these reasons, adidas has become synonymous with excellence without exception.