Hoka

Founded by two French trail runners in 2009, Hoka is an anti-establishment response to a growing, yet unfulfilling trend of minimalism in the running world. Designed with a maximalist mindset which combines technologies for the fastest possible outcome, Hoka revitalizes trainers with the use of carbon fibre plates, foam cushioning and lightweight uppers to propel runners forward with comfort and ease. As a result, they’ve challenged themselves to create some of the most efficient shoes ever made — generating momentum stride after stride.