Jordan

Ever since Michael Jordan signed his 1984 shoe deal, where he received a $5000 fine every time he wore his Jordan 1s on the court, the Jordan brand has been the unequivocal centrepiece of sneaker and basketball culture worldwide. Since then, over thirty years have passed, and passionate followers of Jordan continue to eagerly await the next anticipated release from the company. Jordan has stood the test of time, standing apart from the competition, because the brand has long since solidified its reputation as one of the forefathers of sneaker culture.