New Balance

New Balance was created after founder William J. Riley observed chickens run across his yard — perfectly balanced on their three-pronged feet. This observation spawned a creative aspiration that spurred New Balance on to design shoes with the greatest form, balance and comfort as possible. Over the course of their award-winning history, New Balance has remained steadfast in their commitment to delivering quality footwear to the people. Corners are never cut, trends are ignored and the fit and feel of their footwear are always prioritized over everything else.