G-SHOCK

Over 25 years ago, Casio set out to design the world’s first fully shock-resistant watch. So, in 1981, the Japanese company tasked lead designer Kikuo Ibe to attempt the impossible — to create a watch that never breaks. The end result found the designers involved routinely dropping timepieces from the third floor of their building, studying specific points of breakage while taking two years to create the first G-SHOCK: the DW5000C. Ever since, G-SHOCKs have been the go-to choice for those seeking durable watches full of technological features, wrapped in the toughest fabrications available.