by Parra

In 2001, Dutch artist Pieter “Parra” Janssen launched Rockwell by Parra and began manufacturing high-quality garments decorated with his unmistakably post-Pop art style. The company eventually shortened its name to by Parra in 2015 — realigning with the brand’s straightforward ethos — while remaining true to the artist’s focus on curvy surrealism full of vibrant colour palettes. Today, however, by Parra continues to employ premium materials and advanced screen printing techniques to apply one of a kind graphics to apparel and accessories of every type.