thisisneverthat

Founded by Cho Nadan, Park Inwook and Choi Jonkyu in 2010, thisisneverthat is a South Korean streetwear brand located in the city of Seoul. Having garnered attention for their unique interpretations and reconstructions of classic staples, thisisneverthat has gained a cult-like following all around the world. Designs tend to lean into an exaggerated, more relaxed aesthetic with unconventional silhouettes attracting praise from onlookers far and wide. From technical outerwear to T-shirts, pants, hoodies and more, thisisneverthat is on its way to becoming a household name — having firmly established their place in streetwear since their inception.