adidas Run Club Series & EVO Lab: Featuring the Adizero EVO SL EXO
2026.04.02
Talent: Max De Jesus
Photographer: Sam Fidlin
Livestock and adidas is back collaborating on a two-part activation celebrating the launch of the highly anticipated adidas Adizero EVO SL 'EXO'. The series begins with the Livestock Run Club on April 9th in both Montreal and Vancouver, inviting runners of all levels to demo footwear from the EVO SL collection.
The activation continues exclusively at Livestock Toronto from April 10th through 12th with 'EVO LAB'—a one-of-a-kind customization experience where guests could personalize their purchase of the new Adizero EVO SL 'EXO' with laser etching, custom embroidered patches, and more. The official launch event will feature 3 DJ sets alongside complimentary refreshments from MODELO and CUTWATER. Both events offer limited gifts with purchase, creating an immersive brand experience that combines community engagement, and personalized retail moments across multiple cities.
Sign up to enter for a chance to win a pair of the new EVO SLs, demo footwear from the EVO SL collection, join a 5K neighbourhood run, and head back to the shop for a post-run refuel with food and complimentary beverages from Michelob Ultra.
Offering guests a one-of-a-kind experience to customize their purchase of the NEW adidas Adizero Evo SL ‘EXO’, the customization bar allows customers to make their new pair truly unique with options to add laser etching, and custom embroidered patches.
