hibi

With their simplistic approach to aromatics, hibi draws inspiration from traditional match-making and incense techniques born in Japan. In 2011, the brand was conceived in hopes of preserving the act of striking a match while infusing fragrances only found from incense. By combining the specialities of Kobe Match Company, Awaji Island’s Daihatsu Company and Hyogo’s Trunk Design, hibi accomplished what they set out to do after three years of prototyping. As a result, each hibi incense stick lights up as easily as any matchstick would — offering 10 minutes of aromatic bliss from a wide range of enjoyable scents.