Reebok
Named after the Afrikaans spelling of rhebok — a fast-paced South African gazelle — Reebok's offerings are inventive and cleverly designed, solidified in sport, fashion and streetwear cultures all the same. In the 1970s, Reebok fittingly began to hone in on the running market, later supported by the booming fitness trends of the mid ‘80s. Nowadays, Reebok’s status as one of athleticwear's best is irrefutable; as they continue to impress their supporters year after year, producing performance trainers for hardcore athletes and casual enthusiasts alike.